Know your customers and increase
the efficiency of your brand

The tool to know your customers

Loyalty Analytics is a powerful tool able to give you important information and KPI on the loyalty campaign in relation with demographic characteristics of the region where your company works.

All the information you need

Loyalty Analytics is a powerful tool able to give you important information and KPI on the loyalty campaign in relation with demographic characteristics of the region where your company works.

Inactive periodMeasure of time passed since last customer activity.
Frequency of activityNumber of actions performed within the loyalty program in a period.
CollectionAmount of money spent on products or services by loyalty program members.
ProfitabilityMeasure of margin obtained by loyalty program members.
EfficacyComparison between loyalty program members KPI and non-members KPI.
Profiling the customers characteristic through the analysis of their purchases.


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Analyze data from every source

This solution is able to relate multiple data sources (the demographic/economic data are natively integrated in Analytics) with customer data contained in the management software and show the result in dashboards, charts and maps.

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